I have 40 years experience in Changing Mindsets in organizations. For 10 years for Barilla, Nivea, Ikea, BSN, for 10 more years at Whirlpool Corp HQs as Director, Brand Marketing for 120 countries, building the strongest brand preference in all managed markets. In the last 20 years through Right Mindset To Grow (RMTG) proprietary methodology, I engineered Mindset Change in Organizations: leaders can see what their people think, so to shape company mindset that translates strategy into actions. Prof of Organizational Transition at Gsom Polimi since 2005, I also teach Intercultural Management, Entrepreneurship (with a methodology called ‘Zero Alibi Culture’).